Matthew
Wiltz
Sr. Creative Director & Brand Leader
Leading marketing and creative teams to build clarity, consistency, and strategic visual storytelling.
How I Work
I'm a marketing and creative leader with more than 18 years of experience helping organizations build brands, tell compelling stories, and create meaningful connections with the people they serve.
My career has spanned agency, corporate, SaaS, and nonprofit environments, evolving from hands-on design and visual identity work into leadership roles that blend brand strategy, marketing, creative direction, and team development. Along the way, I've led website transformations, brand initiatives, content and campaign strategies, events, sales enablement efforts, and multidisciplinary creative teams, always focused on aligning great creative with meaningful business outcomes.
Today, I serve as Director of Marketing & Creative for Big Brothers Big Sisters of Acadiana & Greater New Orleans, where I lead marketing, communications, brand, and creative efforts in support of a mission centered on the power of mentorship. It's a role that brings together many of the things I care about most: storytelling, community impact, relationship building, and purposeful work.
I believe the best creative does more than look good. It creates clarity, builds trust, and inspires action. Whether I'm shaping a brand, building a website, leading a team, or capturing a story through photography, I'm driven by the opportunity to create work that connects with people and makes a lasting impact.
Working With Me
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“Matthew brings a rare balance of creative vision and operational leadership. He doesn’t just elevate the quality of the work—he builds the systems and teams needed to sustain it. His ability to lead marketing and creative together has brought clarity, consistency, and stronger execution across the organization.”
— VP of Marketing, SchoolMint
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“Matthew sets a clear creative bar while giving his team the trust and support to do their best work. He’s thoughtful, approachable, and deeply invested in helping people grow. Working under his leadership, I always understood the ‘why’ behind decisions and felt empowered to contribute.”
— Content Marketing Manager
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“Matthew has a way of bringing structure to complex problems without stifling creativity. He translates strategy into clear direction, aligns teams around a shared vision, and moves work forward efficiently. His impact is felt not just in the creative, but in how smoothly teams collaborate.”
— Marketing Operations Manager